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Smartphone displaying Google's page on generative AI and its user experiences.

Survey: The Impact of AI Responses on Search Behavior and Satisfaction

A September 2026 survey shows users are leveraging AI responses while still valuing human-written content and source credibility.

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Ty Senyshyn
A human and robotic hand collaborate on SEO tasks, highlighting the importance of long-tail keywords for better ROI.

Unlock Greater ROI by Focusing on Long-Tail Keywords

Unlock greater ROI by targeting long-tail keywords that convert browsers into buyers with higher intent.

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Ty Senyshyn
Digital mock-up showcasing content gaps like unclear pricing in a content gap strategy.

What Is a Content Gap? How to Find Missing Answers

Learn what a content gap is, how it differs from a keyword gap, and how to find unanswered, incomplete, outdated, or poorly supported content.

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Paul Rigden
Abstract teal, magenta and purple information fragments flowing together into one luminous, complete form.

How People Find Complete Answers Across Search, AI and Social Media

The modern digital landscape makes finding information easy, but achieving complete answers remains a complex, multi-source challenge.

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Paul Rigden
User adjusting Instagram algorithm topic controls as brand posts are filtered from the feed

Instagram Algorithm Controls May Cut Organic Reach

Instagram’s new algorithm controls let users tune what appears in their feeds. See why that could make organic reach harder for brands and marketers.

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Paul Rigden
Young content creator filming a short-form social media video

Disney’s TikTok Strategy Puts Fan Culture at Risk

Disney’s TikTok partnership may formalize fan creativity, but risks making user-generated content feel less authentic.

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Paul Rigden
Low-poly illustration of a marketer editing AI-generated drafts in a blue and amber workspace.

AI Drafts Still Need Human Editors to Be Worth Reading

AI can produce a first draft quickly, but SISTRIX data shows that prompting and human editing remain essential for readability, depth, and useful B2B content.

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Paul Rigden
Marketing team reviewing connected content adaptations across social media, video and e-commerce channels

Connected Content Can Adapt Without Diluting the Creative Idea

Connected content helps brands adapt campaigns across channels without weakening the core creative idea or sacrificing relevance and quality.

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Paul Rigden
Content creator filming a product video while a marketer observes and the video plays on a connected TV

Why Brands Can’t Afford to Ignore Creator Content

Creator content now claims 26% of TV and video time. See why brands must accept some loss of control to build credible creator partnerships.

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Paul Rigden
Barista filming an iced coffee on a smartphone in a coffee shop, representing Starbucks employee-generated content and TikTok creator marketing.

Starbucks Bets on Employee-Generated Content to Reach Gen Z

Starbucks is testing a TikTok Creator Network that turns employees into paid content creators, raising bigger questions about authenticity, control, and Gen Z marketing.

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Paul Rigden
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