Reactive Marketing isn’t about chasing trends, it's leading them.
We detect online trends relevant to your community and turn them into email newsletters social media posts content for your website
Detect Meaningful Events
A Platform Built for Reactive Marketing. Powered by AI.
Our AI-built event feed monitors the online events that matter to your community. The key to engaging content is topical and relevant subject matter. Identify stories as they break and act while they’re relevant.
AI AutoDraft gets the ball rolling
Your Always-on Content Assistant
AI AutoDraft automatically generates topical content that keeps up with the internet, tailored to your community. Event notifications come with relevant content, so you don’t have to brainstorm ideas for content.
Style with our ContentBuilder
Use our content builder to style and save templates to your brand, or choose from our wide selection of templates. Add images, tags, custom elements, and more. Never start with a blank page again.
Designed for your Industry
ContentEngine is a reactive content platform designed for online community owners. It helps them grow their audience by detecting trending events relevant to their community and automatically generating research and draft content for web, email, and social channels.
Reactive content is any content generated in direct response to a current event, video, social post, or web article. Brands growing their audience with topical content is a growing trend due to rapid developments in AI.
ContentEngine is ideal for community managers, content marketers, social media managers, newsletter creators, and anyone who regularly shares timely, event-driven content with their audience.
ContentEngine helps you publish reactive content by keeping you up to date with our Event Feed, helping you hone your perspective and generate content with AI Autodraft, as well as style and distribute your message with ContentBuilder.
Unlike a traditional news feed, ContentEngine uses AI to filter and rank events based on your audience’s interests, showing you only high-impact stories. It prioritizes what your audience will care about. It presents relevant web articles, videos, and social posts alongside context, research, and content-drafting tools to help you respond quickly and effectively.
AI Autodraft specializes in helping you discover your take on each trending event. Quality content means more than just relaying news to your audience, it’s about your perspective. AI Autodraft generates research and possible perspectives for each event in your Event feed. Ask questions about pre-generated perspectives, or use it to help soundboard and research your own ideas. Easily find your hot take, insightful opinion, or researched reaction with AI Autodraft!
First, ContentBuilder seamlessly integrates AI Autodraft into the builder, turning pre-generated content into a drag-and-drop process. ContentBuilder also supports custom media, dynamic elements like tags, and offers a wide selection of pre-built templates. It also has an email mode which incorporates advanced email functionalities like merge tags and links.
Our AI analyzes your profile data and audience information, pre-screens incoming content, and prioritizes events based on relevance and potential audience impact.
We perform deep research on each event in your Event feed, and compare it to the audience data you provide during onboarding. AI Autodraft is trained to generate perspectives that will resonate with your audience, making it easier for you to decide how to react. Quality content is about quality perspectives, because opinion is what audiences identify with.