News Advertising Gives Reactive Marketers an Edge
DoubleVerify found lower CPM, CPC and vCPM across participating news sites, showing how journalism can support timely, efficient marketing.
Paul Rigden
DoubleVerify found lower CPM, CPC and vCPM across participating news sites, showing how journalism can support timely, efficient marketing.
Navigating Trends Requires Bold, Reactive Marketing Strategies in a rapidly changing digital landscape.
Small businesses can carve out success during major events by leveraging speed, local insight, and personalized service rather than big spending.
Spain’s second World Cup win set off a rush of brand reactions. McDonald’s, LEGO, KFC and others showed how preparation and timing can turn a
When more than 12 tonnes of KitKat bars disappeared on the way to Poland, Nestle turned the theft into a fast-moving reactive campaign involving jokes,
Research shows some marketers are missing cultural moments as approval bottlenecks slow real-time brand responses and give faster competitors an edge.
As PlayStation fans pushed back on the end of physical game discs, KFC and Domino’s found an opening. Their quick jokes worked because they tapped
Explore how Cannes Lions 2026 highlights AI’s transformative role in marketing strategies. Insights from top brands and industry leaders
New Gallup poll indicates readers still prefer traditional news sources over AI. Take a deeper into the data, the implications, and how the industry is
Use this reactive marketing checklist to decide when your brand should respond to a trend, news story, cultural moment, or real-time conversation online.
