How it Works
Find content ideas, write perspective-focused content,
and style web and email content with ContentEngine!
Detect Events
Drive engagement by reacting to trending events. People want to read about news that impacts their world. ContentEngine’s AI-screened news feed finds trending events that matter to your audience. Grow your brand by always being on top of culturally relevant events!
Write with AutoDraft
Quality content is about having a unique and engaging perspective. Informative opinions, hot takes, and grounded insights are what makes content engaging. AutoDraft presents you with research and writing that speaks to your audience’s perspectives, addressing the issues they care about. Don’t chase trends, lead them – with researched drafts that speak in your brand’s voice.
Style with ContentBuilder
Never start with a blank page again: Access AutoDraft’s research and writing directly in ContentBuilder. ContentBuilder lets you edit your content to add images, styling, tags and other interactive elements. Choose from tons of customizable email and web templates to suit your brand and content. Export to a variety of formats like HTML for easy integration into your email and web publishing platforms.
ContentEngine helps you detect trending events that will matter to your audience, develop perspective-focused content reacting to those events, then style and publish them as web, email, or social content
Reactive marketing means growing your audience by reacting to trending, brand-relevant events. Purely promotional web and social experiences don’t engage users. People are drawn to relevant trending events, and that’s why reactive marketing works
AI AutoDraft delivers research summaries, suggested perspectives, and sourced opinions for every event it detects. Browse through popular points of view, or come up with your own. Autodraft lets you quickly research and develop an informed perspective on any event, and then instills that perspective in the content you generate
AI AutoDraft makes point of view a central part of the content generation process. Language models lack human perspective. ContentEngine has tailored a process that integrates research and perspective selection into the generative AI workflow, creating a better result.
This is what’s known as a “human-in-the-loop” agentic process, and it’s what drives our AI
The truth is that there is no one standard for ‘good’ content. People engage with ideas that resonate with them. By regularly releasing content with a culturally-conscious point of view on trending events, you will grow an audience of like-minded followers over time.
Your perspective comes from a lifetime of experience, and it’s as unique as your fingerprint. Use ContentEngine to generate content that reflects it!
Unlike a traditional news feed, ContentEngine uses AI to filter and rank events based on your audience’s interests, showing you only high-impact stories. It prioritizes what your audience will care about. It presents relevant web articles, videos, and social posts alongside context, research, and content-drafting tools to help you respond quickly and effectively.
Frequently Asked Questions
ContentEngine is the world's #1 Reactive Marketing platform
Discover why turning trending events into engaging marketing
content is becoming an industry standard, and how you can join the reactive marketing revolution!
